Yet another set of whitening products for the Filipinos to splurge on. But this one, I am quite a fan of since everyone just looks better with whiter teeth! Colgate's newest whitening line launched in the Philippines sometime in 2012 called Optic White which include toothpaste (100g, 40g), mouthwash (250ml), and toothbrush (adult) which all claim to help whiten teeth in only a week.
I really love the sleek, clean, and regal-like design and feel to it especially since they used those stand-up tubes and the color red. Looking at it on shelf just makes it stand out amongst all the other white and clinical looking toothpaste boxes. I think choosing Solenn Heussaff, who is currently one of Philippines' IT girls, is the perfect choice. Her appeal is really regal-like as well and not yet so masa.
I really love the sleek, clean, and regal-like design and feel to it especially since they used those stand-up tubes and the color red. Looking at it on shelf just makes it stand out amongst all the other white and clinical looking toothpaste boxes. I think choosing Solenn Heussaff, who is currently one of Philippines' IT girls, is the perfect choice. Her appeal is really regal-like as well and not yet so masa.
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